The compact size: This thing is small and in offensive. It will fit in most pockets or bags, and is not tiring to carry around all day. This is a great alternative to dragging a DLSR or larger mirror less camera around with you all the time.
The Lens. The 28mm FF equivalent F2.8 lens is brilliant. It is sharp, and 28mm is a great focal length for both indoors and outdoors. You can cover anything from portraits, street shooting, and landscapes. Zooming with your legs is easy, as the camera is so small and light weight.
Anyone can use it. Both beginners and seasoned photographers can get a lot out of this camera. It goes from fully auto, to aperture or shutter priority, or manual. You can also program several modes and buttons to do whatever you want. The functionality of the this camera is top notch.
The image quality. Both the JPG and RAW files are great quality, and can be edited in lightroom or other editing suites. It also has built in wi-if for people that want to transfer images to their phone.
The macro function. There is a button on the Ricoh GRII that allows you to shoot up to 30cm, this is great for portraits, and getting details on smaller objects. Okay, it isn’t a fully macro lens, however having the ability to focus up to 30cm and have sharp detail in the image is very handy to have in your pocket!
The flash. There is a really handed pop-up flash, which will not pop-up on its own! So annoying when that happens... luckily the GRII has a button you press and the flash pops up. It is very usable, and handy in a number of situations.
In a pinch it can shoot video. Granted it is very limited, but the footage can be imported to Adobe premiere or Final Cut Pro and edited. Most people might use there phone to do this, however, it will run your phone batter right down, and we all hate that right?
The snap focus function is a god-send. The snap focus will allow you to instantly take a photo of your previously selected focus distance. This is great for capturing passing moments and events, and if you are doing street photography, is probably the cherry on top!